// Project Goals

Betway's partnership with the Ottawa Senators needed a cohesive visual presence across every touchpoint in and around the arena. From rink-side LED sequences to large-format exterior print, every asset had to be bold, on-brand, and built for a fast-paced live sports environment.

// The Result

We delivered a complete visual package for the Ottawa Senators takeover - broadcast-ready LED animations for the rink boards, dynamic big screen sequences, and large-scale exterior print that wrapped the arena in Betway's brand. Every asset was designed to cut through the noise of a live NHL game and land on a global broadcast.

// Project Goals

Betway's partnership with the Ottawa Senators needed a cohesive visual presence across every touchpoint in and around the arena. From rink-side LED sequences to large-format exterior print, every asset had to be bold, on-brand, and built for a fast-paced live sports environment.

// The Result

We delivered a complete visual package for the Ottawa Senators takeover - broadcast-ready LED animations for the rink boards, dynamic big screen sequences, and large-scale exterior print that wrapped the arena in Betway's brand. Every asset was designed to cut through the noise of a live NHL game and land on a global broadcast.

// Project Goals

Betway's partnership with the Ottawa Senators needed a cohesive visual presence across every touchpoint in and around the arena. From rink-side LED sequences to large-format exterior print, every asset had to be bold, on-brand, and built for a fast-paced live sports environment.

// The Result

We delivered a complete visual package for the Ottawa Senators takeover - broadcast-ready LED animations for the rink boards, dynamic big screen sequences, and large-scale exterior print that wrapped the arena in Betway's brand. Every asset was designed to cut through the noise of a live NHL game and land on a global broadcast.