Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, Shopify
//
Timeline
On-Going
// Project Goals
Bitmapped is a self-initiated brand, which meant the brief was entirely self-defined - The brief was to take a genuine personal obsession (retro gaming, PC culture, pixel art) and make it commercial without losing authenticity. The pixel art had to feel wearable and considered, not novelty. The brand needed to work as a coherent identity across logo, product, and storefront, and the ecommerce had to run lean on a print-on-demand model without looking like a generic dropship operation.
// The Result
A live, trading streetwear brand with a distinct visual language rooted in genuine subject knowledge. The pixel art console illustrations (GameCube, NES, Game Boy, Mega Drive) work as standalone graphic objects - bold enough at chest scale, detailed enough to reward close inspection. The store is built on quality blanks (AS Colour, Gildan, Comfort Colors) and operates print-on-demand, removing inventory risk while keeping quality high. Bitmapped looks like a brand, not a side project.
Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, Shopify
//
Timeline
On-Going
// Project Goals
Bitmapped is a self-initiated brand, which meant the brief was entirely self-defined - The brief was to take a genuine personal obsession (retro gaming, PC culture, pixel art) and make it commercial without losing authenticity. The pixel art had to feel wearable and considered, not novelty. The brand needed to work as a coherent identity across logo, product, and storefront, and the ecommerce had to run lean on a print-on-demand model without looking like a generic dropship operation.
// The Result
A live, trading streetwear brand with a distinct visual language rooted in genuine subject knowledge. The pixel art console illustrations (GameCube, NES, Game Boy, Mega Drive) work as standalone graphic objects - bold enough at chest scale, detailed enough to reward close inspection. The store is built on quality blanks (AS Colour, Gildan, Comfort Colors) and operates print-on-demand, removing inventory risk while keeping quality high. Bitmapped looks like a brand, not a side project.
Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, Shopify
//
Timeline
On-Going
// Project Goals
Bitmapped is a self-initiated brand, which meant the brief was entirely self-defined - The brief was to take a genuine personal obsession (retro gaming, PC culture, pixel art) and make it commercial without losing authenticity. The pixel art had to feel wearable and considered, not novelty. The brand needed to work as a coherent identity across logo, product, and storefront, and the ecommerce had to run lean on a print-on-demand model without looking like a generic dropship operation.
// The Result
A live, trading streetwear brand with a distinct visual language rooted in genuine subject knowledge. The pixel art console illustrations (GameCube, NES, Game Boy, Mega Drive) work as standalone graphic objects - bold enough at chest scale, detailed enough to reward close inspection. The store is built on quality blanks (AS Colour, Gildan, Comfort Colors) and operates print-on-demand, removing inventory risk while keeping quality high. Bitmapped looks like a brand, not a side project.