Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, After Effects
//
Timeline
6 weeks
// Project Goals
Okay Clothing is a UK-based streetwear brand rooted in graffiti, music, and skate culture. The brief was to create a bold visual identity and clothing range that felt authentic to those subcultures - not trend-chasing, but genuinely expressive. Everything from brand concept through to production-ready garment designs needed to be handled from scratch.
// The Result
Okay Clothing launched as a cohesive streetwear label with a distinct visual language - bold, colourful, and edgy. The brand's designs reflect a genuine commitment to creativity and individuality, rooted in the urban cultures that inspired it.
Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, After Effects
//
Timeline
6 weeks
// Project Goals
Okay Clothing is a UK-based streetwear brand rooted in graffiti, music, and skate culture. The brief was to create a bold visual identity and clothing range that felt authentic to those subcultures - not trend-chasing, but genuinely expressive. Everything from brand concept through to production-ready garment designs needed to be handled from scratch.
// The Result
Okay Clothing launched as a cohesive streetwear label with a distinct visual language - bold, colourful, and edgy. The brand's designs reflect a genuine commitment to creativity and individuality, rooted in the urban cultures that inspired it.
Menu
Menu
//
Category
Branding
//
Stack
Illustrator, Photoshop, After Effects
//
Timeline
6 weeks
// Project Goals
Okay Clothing is a UK-based streetwear brand rooted in graffiti, music, and skate culture. The brief was to create a bold visual identity and clothing range that felt authentic to those subcultures - not trend-chasing, but genuinely expressive. Everything from brand concept through to production-ready garment designs needed to be handled from scratch.
// The Result
Okay Clothing launched as a cohesive streetwear label with a distinct visual language - bold, colourful, and edgy. The brand's designs reflect a genuine commitment to creativity and individuality, rooted in the urban cultures that inspired it.